Material Good
Born out of a devotion to fine jewelry, rare watches and a refreshing luxury experience, Material Good was established in 2015. Imagine an easy-going boutique that felt like a living space casually adorned. MG takes an inclusive approach to an exclusive world sharing pieces from the world's top designers and horologists along with their pre-eminent namesake line.
At the height of 2020's cultural and commercial disruption, Material Good faced an incredible hurdle -- With an immaculate, incomparable physical retail experience, the pandemic upheaval required exploration of a digital future. One that would
Material Good has recognized double digit store growth in almost every year since our partnership commenced in 2020. As a result, 2025 sees Material Good expanding marketing initiatives, media channels as well as the opening of 3 new retail boutique locations in Dallas, Miami, and Aspen.
With the 2024 launch of 24Ours, ECOY supported MG in a new watch editorial initiative - a eCommerce enabled storytelling portal for horologists and newcomers alike to explore the world of MG Fine Timepieces.
The effort garnered special award recognition for it's seamless blend of high minded content creation driven toward incepting brand and product consideration.
