Heyday
Heyday is a people-first skincare company, bringing together human touch, expertise, and data to empower people to take care of their skin. Their first retail location opened in New York's Flatiron District in 2015 – taking the facial and indulgence out of the spa, elevating the estheticians as the experts they are, and removing the overwhelm out of building an at-home skincare routine.
The brand came to us in need of more collaborative and thoughtful leadership to support the growth of their entire online ecosystem comprising franchise representation, brick and mortar’s store service education, product retail, and informational storytelling. The company was coming off and important year of launching a number of new franchise locations in several new markets, as the major push and focus of a significant VC funding round.
As Heyday’s embedded development and site strategy partner, ECOY oversaw all aspects of store management, creative and backend development execution. Our work touched upon anything and everything customer facing existing on or integrating with the site. As a result of our digital stewardship, Heyday realized the successful launch of over 20 new boutique locations over a 2 year period.
Short statement
Tailoring an intimate booking flow...
ECOY facilitated a collaborative workflow process to enable seamless integration with the Heyday team's marketing and customer ops planning processes. An embedded team of strategy, development, and launch resources served as an ongoing component of Heyday's site operations and growth.
As a result...
Heyday successfully expanded their tech stack capabilities in real time to address a venture-backed expedited pace of franchise openings across a multi-state operation. ECOY's ability to provide fast response customized handling on a location by location business allowed the central team to focus on broader business goals and tactical marketing efforts.
