Brooklyn FC
Brooklyn Football Club is New York’s newest professional team—and the first ever based in the borough. More than a club, it’s a cultural statement: blending global football tradition with Brooklyn’s creative, independent spirit.Launched with a long-term vision, Brooklyn FC is building from the ground up—prioritizing youth development, community connection, and a brand identity that makes the critical effort to represent the all important cultural borough. The club’s visual language, streetwear sensibility, and progressive values set it apart from legacy franchises.The club made its professional debut in 2024, with a women's team competing in the USL Super League since 2024 and a men's team set to join the USL Championship League in early 2026.
With the launch of Brooklyn FC's 2025 Inaugural Season only month's away -- the club reached out to ECOY in need of a total suite partner to launch the club's new brand and aesthetic with a new eCommerce experience and product line. Looking to have a new collection of merchandise available both online, and in-stadium for opening day, it required a delicate balance of priorities and managing a well curated moment for both the visual of the brand and it's commercial aspirations.
On opening day, the Brooklyn FC Women's team took the field in Coney Island surrounded by thousands of fans wearing a wide variety of brand new team apparel purchased both online and in-stadium. In conjunction with the launch the new online store was integrated with the core team website for ticket purchases and built to capture an integrated profile of customer data.
